I came across an interesting article at
http://edition.cnn.com/2005/TECH/08/26/cathleen.black.transcript/ where the concept of new media pushing out the old is discussed. Cathleen Black, a publishing chief for Hearst Magazines, discusses the impact of the internet and the effect it has on old media (i.e. newspapers, magazines etc.). She says, "All people would talking about a few years ago -- when the words "Internet" and the "Web" were new -- was that it was going to kill off traditional media. But it doesn't seem to happen like that. I think people readjust how they use their media." I think this is true about all old mediums..we still use magazines, news paper, radio and television, they have not been "killed" and still prove to be profitable- as much or even more than the internet. Another good point Black brings up is, "I think most people aged 17-20 go to the Web generally -- especially women --for something specific. That's not why generally they read a magazine. They don't go to a magazine because they have one specific question in mind. They go to a magazine to be entertained, to be informed, to have fun, to be inspired, to see really good writing. " When someone reads print, I think there is a feeling of being entertained as a whole. You get pictures, different stories, and an abundance of information - more for pleasure as opposed to looking for something on the web, or even browsing a magazine on the web. It's a much different experience. A magazine or paper is familiar to all ages, portable, and can be subscribed to. Someone may spend an hour with a magazine as opposed to browsing for a half an hour and getting bored with it. Overall this is an interesting interview coming from someone who is on the paper publishing side, as well as publishing on the web.