What's in a URL?

http://www.msnbc.msn.com/id/6448213/did/9164927/ Here is an article I found on MSNBC about a business owner who advertised her computer services on a URL: katrina.com. In efforts to aid those involved with the hurricane tragedy, she turned the site into an info central point for people looking to help. "Since Sunday, the Web site has received about 350,000 hits from places all over the world. And Blankenship, who is working on a dial-up Internet connection, has expanded her bandwidth to accommodate all the traffic." She has a forum where thousands of people have posted for lost relatives or friends, pictures, offered shelter, and supplies. An offer to buy the domain was even thrown out, "The site even has garnered the attention of people wanting to buy it, "The site even has garnered the attention of people wanting to buy it — one man offered $500,000 for the domain.." She declined and said she'd keep it up as long as it is needed and then go back to using it for it's previous purpose. It's amazingthe numberr of people the name of a URL can bring. As you can see just from this article that a business choosing a URL should do so carefully, but this also shows how the internet has aided the globe in times of need.